Behavioral Innovations of Frisco-East

ABA therapy is a preferred treatment for individuals with autism. However, whether or not ABA therapy is right for a particular child with ASD depends on a number of factors including their individual needs, strengths, and challenges, as well as the family's goals and preferences. It is important to consult with a qualified healthcare professional, such as a licensed psychologist or behavior analyst, who can conduct a comprehensive assessment of the child's needs and make personalized treatment recommendations. Once the diagnosis is confirmed, our Board-Certified Behavior Analyst will conduct an initial consultation which will serve as the basis for a personalized treatment plan specific to your child’s needs.

Conveniently located on W Lebanon Road, our ABA therapy center in Frisco is easily accessible and always within reach. Our center provides a supportive environment for children with autism and their families, creating an atmosphere of growth and learning that is tailored to each individual's unique needs.

We accept most major insurance plans, including Aetna, Anthem, BlueCross BlueShield, Cigna, Friday Health, Humana, Imagine Health, Magellan Health, TRICARE, and United Healthcare. We also accept Texas Medicaid at select locations. If you don't see your insurance provider listed, please contact our intake department at 855.782.7822 to find out if we accept your insurance for ABA therapy.

Although we understand the convenience of at-home ABA therapy, our services are only provided at our centers. Research indicates that full-time ABA therapy is more beneficial than part-time treatment, and center-based therapy allows for a more intensive and structured program. Additionally, our centers are staffed by experienced and dedicated professionals who can provide a safe and nurturing environment for your child to learn and grow.

After a thorough evaluation, the BCBA determines the length of therapy. Treatment plans vary in intensity and frequency, so the number of hours may vary. For example, a child with severe communication delays may require more frequent and intense therapy than a child with milder delays.

For your child to be able to benefit from a multidisciplinary approach, we can work with your child's provider and make it possible for them to conduct therapy on our premises in order to provide them with a convenient location.

A formal ASD diagnosis, or a medical diagnosis, helps you get the support your family needs, especially within the context of accessing medically necessary therapies and services.

• Insurance Coverage for Therapies: Medically necessary therapies for ASD are often covered by insurance including, but not limited to, speech therapy, ABA therapy, and occupational therapy. 
• Financial Support: A diagnosis is required when applying for social security or disability benefits. 
• Plan for Care: A diagnosis helps identify your child’s support needs. For example, your child might need to develop social communication and self-regulation skills.
• Future Research: The more data we gather through evaluations, the more we can improve services for autistic children and adults.

Check out Autism Diagnosis: The Complete Guide for Parents for more information.

1 in 36 children is diagnosed with autism according to the latest reports.

Here are some reasons why:

• Medical professionals understand autism better. More doctors are trained to test for autism and other developmental and language delays.  
• The definition of autism has evolved in recent years which means that an autism diagnosis covers more conditions to help more people get the services they need.

For more information check out Common autism diagnosis questions: Answers from Dr. Melanie Hsu